Openwave Mobility, a software innovator enabling operators to manage and monetize growth in mobile video and web traffic, announced the latest version of Mobile Analytics, which combines mission critical mobile data analysis functionality, greater ease-of-use and the option of hosting it in the cloud (Cloud Edition) or in-network (Business Edition).
"The solution can also be deployed in a virtualized environment with dynamic scaling that closely aligns with the industry initiative for network function virtualization (NFV). Mobile Analytics uses NFV combined with the flexibility in software defined networking (SDN) flow control to dynamically drive focused user engagement in the data path to develop targeted monetization opportunities."
“The diversity of devices and applications are generating a wealth of valuable insight about how users are consuming content when mobile. Mobile Analytics moves beyond looking at this as a capacity issue, but focuses on user engagement and monetization,” said Fergus Wills, Director of Product Management, Openwave Mobility. “The enhanced Mobile Analytics solution allows mobile operators to understand the user’s relationship with the network and the content they consume while providing new opportunities to re-define the user to mobile operator relationship.”
