NTT Communications (NTT Com) and Canon Hongkong announced a partnership to launch a new Video Analytics Cloud Solution (VAS).
The new Video Analytics Cloud Solution combines Canon’s advanced network camera technology and video analytics software, and NTT Communications’ robust and secure Enterprise Cloud services.
The Video Analytics Cloud Solution will address the needs of Hong Kong’s retail industry, including department stores, luxury retail outlets, food & beverages chains, shopping malls and property management, said the companies.
The Canon network videos built-in with the latest developed video analytics — people counting, age and gender detection, and heat mapping — will deliver real-time intelligence on consumer behavior gathered across customer interaction touchpoints, and presented with easy-to-read reports in a single panel. All its data is hosted on NTT Com’s highly secure cloud and data center infrastructure in Hong Kong, and available through desktop and mobile devices.
The new Video Analytics Cloud Solution allows retail brands and department stores with centralized management and single- or multi-site shops to make timely decisions about dynamic staffing, hot products display and customized marketing campaigns to enhance customer experience on sales floors, which will lead to greater operation efficiencies and strategic planning and will drive revenue growth.
The Video Analytics Cloud Solution is offered as a pay-as-you-go cloud solution, as a total managed solution to provide retailers with end-to-end service and support - from infrastructure, installation and deployment, analytic applications and software, to on-going support and troubleshooting.