SEVEN® Networks, a provider of innovative software products for mobile traffic management and optimization, launches Open Channel® Edge Mobile Analytics, a software platform that provides device-centric mobile analytics on heterogeneous networks. The platform provides near real-time, historical and predictive per-user views of application, network, device and quality of experience (QoE) metrics.
Edge Mobile Analytics enhances operators’ ability to understand what is happening on subscriber devices at the application, system and network levels, automatically correlating data to identify causal links between variables. For example, carriers gain intelligence on the effect of application and network behavior on device battery life, LTE rollout and Wi-Fi offload effects, network efficiency and connection failures by device and location, subscriber quality of experience by location and time of day and more.
According to Seven Networks, unlike analytics solutions that are solely network based, Edge Mobile Analytics captures metrics directly from the user’s device – the most important edge of the network. Operators get deeper, highly actionable intelligence with maximum visibility into the moment-to-moment subscriber experience. The Open Channel Edge Analytics also integrates with other Open Channel products for traffic optimization, policy management and Wi-Fi offloading. By using the products in combination, network operators dramatically increase their ability to take action on mobile intelligence learned through Edge Mobile Analytics. The platform also provides a perfect complement to traditional deep-packet inspection (DPI) or network-based analytics solutions with device-centric visibility of many variables.
“The device is the new edge of the network, and a software presence on the client is critical to providing the data that carriers require,” said Ross Bott, President and CEO of SEVEN Networks. “The device-centric approach that we have taken with Open Channel Edge Mobile Analytics offers better mobile intelligence to help carriers improve both the subscriber experience and network efficiency.”
