Etisalat Sri Lanka Taps Comptel’s FWD to Allow Subscribers to Purchase Time-based Mobile Data Packages

Etisalat Sri Lanka Taps Comptel’s FWD to Allow Subscribers to Purchase Time-based Mobile Data Packages Image Credit: Comptel

Comptel announced that Etisalat Sri Lanka has launched cliQ, its new offering designed to allow subscribers to purchase time-based mobile data packages by using Comptel’s FWD solution.

As many mobile subscribers are ill-equipped to buy data in expensive and hard to understand bundles based on megabytes and gigabytes, cliQ provides a flexible and transparent approach to purchasing mobile Internet connectivity, said Comptel. Through a native mobile application, users can easily and affordably purchase time-based Internet access, granting them full control and understanding of how they buy, pay and consume their personal digital services.

FWD is a cloud-based solution that enables contextual, time-based data sales directly from end user devices. By transforming data packages into bite-sized chunks, FWD simplifies the data purchasing process, making it personal for consumers, while maximising operators’ data revenues and leveraging their trusted brands through its customised, white-labelled approach.

Through FWD’s management console, Etisalat can effectively create, price and target the data specifications in minutes, and monitor their performance in real-time. The solution also enables operators to make use of its innovative dynamic pricing capabilities, making it possible for them to differentiate the pricing, for example, between off-peak and peak hours.

Yarthav Mathiaparanam, Director Marketing, Etisalat
With the launch of cliQ in Sri Lanka we are able to deliver customised mobile data packages to suit our industry demands and provide ease of mind to our ever increasing mobile data subscribers. 

Harry Jarn, Chief FWD, Comptel FWD 
Comptel is proud to be working with Etisalat to help cliQ achieve success in the Sri Lankan market, which takes us another step forward towards fulfilling our mission to connect the next two billion mobile users to the Internet, one small data purchase at a time.

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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