Comptel announced that Etisalat Sri Lanka has launched cliQ, its new offering designed to allow subscribers to purchase time-based mobile data packages by using Comptel’s FWD solution.
As many mobile subscribers are ill-equipped to buy data in expensive and hard to understand bundles based on megabytes and gigabytes, cliQ provides a flexible and transparent approach to purchasing mobile Internet connectivity, said Comptel. Through a native mobile application, users can easily and affordably purchase time-based Internet access, granting them full control and understanding of how they buy, pay and consume their personal digital services.
FWD is a cloud-based solution that enables contextual, time-based data sales directly from end user devices. By transforming data packages into bite-sized chunks, FWD simplifies the data purchasing process, making it personal for consumers, while maximising operators’ data revenues and leveraging their trusted brands through its customised, white-labelled approach.
Through FWD’s management console, Etisalat can effectively create, price and target the data specifications in minutes, and monitor their performance in real-time. The solution also enables operators to make use of its innovative dynamic pricing capabilities, making it possible for them to differentiate the pricing, for example, between off-peak and peak hours.