South Africa-based multinational mobile operator, MTN Group, has chosen PeerApp's local content delivery solution for its operations in various geographic regions.
With mobile consumption of media and entertainment growing in leaps and bounds, MNOs are in need of solutions that can keep up with the demand for real-time mobile media and entertainment. PeerApp said that its solution accelerates content delivery, bringing content close to vast numbers of subscribers, offloading the network and maintaining high-quality content delivery.
MTN says PeerApp was selected following thorough testing, and based on its market leading status as well as its proven technology.
The PeerApp approach improves subscriber Quality of Experience (QoE) by eliminating buffering and stalls, simultaneously increasing operational efficiency and opening service delivery and monetization opportunities for mobile network operators.
Navi Naidoo, Network Technology General Manager, MTN Group
We have seen an increase in subscribers acquiring smart mobile devices, and in the consumption of video and other heavy content. The PeerApp solution will optimize the customer broadband experience on the MTN network. By utilizing this solution, MTN is enabling customers to download content faster, thus improving the customer experience and network efficiencies.
Kiran Pande, RVP Sales of PeerApp
We see a trend where subscribers flock to the operator who can deliver video content with good QoE. PeerApp gives MNOs a competitive advantage as it keeps up with the exploding demand for mobile content delivery.
