WBA Identifies WiFi Monetization Use Cases for Connected Vehicles

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WBA Identifies WiFi Monetization Use Cases for Connected Vehicles Image Credit: tang90246/Bigstockphoto.com

Automobile manufacturers globally that have integrated telematics into their vehicles can utilize Wi-Fi today and generate significant revenue for a number of use cases, including predictive maintenance and repairs, as well as over-the-air (OTA) firmware updates, according to WBA.

These new use cases and more are detailed in the newest white paper from the Wireless Broadband Alliance (WBA): The Connected Vehicle: Understanding The Wi-Fi Opportunities And Use Cases. The white paper was developed through WBA’s IoT Work Group, including representatives from Cisco, Intel, Semtech, Accuris Networks, Syniverse and Orange.

Much attention has been focused on use cases for ubiquitous, always-connected infotainment, navigation and comfort services in the connected vehicles of the future. By contrast, WBA’s research identifies Wi-Fi use cases that are applicable for connected vehicles on the market today, as well as those being developed for the future.

The lucrative use cases available today combine non-ubiquitous Wi-Fi coverage and the over-the-air (OTA) software and firmware capabilities already found in connected vehicles today. Additionally, the white paper suggests case studies that take advantage of Wi-Fi roaming concepts that leverage multiple radio access technologies (RATs). These scenarios, which already are used for smartphones, can easily translate into use cases for connected vehicles.

Specifically, the white paper identifies use cases that take advantage of telematics services, which the majority of auto makers already have built into new vehicles. 

The white paper also discusses the importance of developing use cases for the connected cars of tomorrow, which will be capable of combining cellular and Wi-Fi to deliver seamless connectivity. Because WBA already has developed use cases for multi-RAT smartphones, the groundwork already has been laid for doing so with connected vehicle use cases.

Tiago Rodrigues, GM, WBA
The connected vehicle market will experience explosive growth over the next few years, and Wi-Fi plays a significant role in creating key monetization opportunities, while also enhancing and improving vehicle maintenance and driver safety for connected cars.

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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