By 2020, in-vehicle marketplace will be available in 80% of premium vehicles sold, and the new generation of this platform will leverage customer data and be customized to each vehicle occupant, according to Frost & Sullivan's recent analysis.
"With commutes becoming longer, the number of purchases made on the move has increased. The likelihood of in-car ads converting to purchases of products and services is especially high in automated vehicles, which makes marketplace a scalable model," said Suhas Gurumurthy, Mobility Senior Research Analyst at Frost & Sullivan. "With more than 60% of consumers willing to share data, OEMs and data consumers will have significant opportunities to generate recurring revenues. They will be looking to invest in advanced data analytics companies, apply AI algorithms, identify new use cases, and build applications on top of platforms to enhance services."
Frost & Sullivan's analysis looks at the way companies will align their strategies with the connected, autonomous, shared, electric (CASE) model. It also presents the key players in automotive OS, navigation, IoT, and cybersecurity, as well as the growth opportunities for OEMs and Tier I companies.
"Connected car makers will be eager to build strategic partnerships with telecom providers and communication module makers to augment on-road safety and offer in-vehicle, data-rich services," noted Gurumurthy. "Flexible business models such as choice of network for consumers will further improve customer retention and revenue generation."
