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AI Is Driving Streaming Entertainment’s Evolution and Profitability in 2024
Expert Opinion
2 months ago
Despite massive growth, the video streaming industry has faced challenges in profitability that have led numerous streaming networks and content…
Technology Trends Reshaping Media & Entertainment in 2024
Expert Opinion
2 months ago
Technology innovations are transforming the media and entertainment (M&E) industry. With streaming now a fully mature business, the industry has…
What Should We Expect From the Ad Tech Market in 2024?
Expert Opinion
3 months ago
In 2020–2023, the ad tech market has been everything but stable; shattered by pandemics and socio-economic turbulence and stifled by…
Mobile Identity: Leveraging the Mobile Network to Deliver Hyper-Targeting Strategies
Webinars
1 year ago
In this webinar we will be uncovering some of the strategies MNOs can adopt to deliver highly personalized and targeted…
[White paper] Mobile Identity - Seamless User Identification in a Post-cookie World
Telecom White Papers
1 year ago
One user profile across digital and mobile touchpoints to optimize customer engagement Upstream’s Mobile Identity, comes to provide an easy…
Forget the Super App; Let’s Just Have a Super Phone
Expert Opinion
1 year ago
The jury is still out if a Super App could succeed in the U.S. like it has in other countries.…
How the Ukraine Conflict Is Affecting Mobile eCPMS - And What You Can Do About It
Expert Opinion
1 year ago
Everyone in the mobile app industry has suffered the effects of the Russia-Ukraine geopolitical conflict. From big companies to small…
Creating Powerful Programmatic Ads For Mobile: Key Insights For Marketers
Expert Opinion
1 year ago
The value of advertising that is sold programmatically in the United States is expected to reach $725 billion by the…
Netflix, Microsoft Partner on New Ad Supported Subscription Plan
Technology & Solutions
1 year ago
Netflix recently announced that it has selected Microsoft as our global advertising technology and sales partner. Microsoft has the proven…
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