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Verizon Enters Into Massive Content Network & Digital Advertising Business with Yahoo's $4.83 billion Deal

Finally, Verizon’s long-expected deal to acquire Yahoo’s core Internet assets became reality this week. Verizon's aquisition of internet giant, Yahoo's …

Verizon is Considering Bid to Buy Yahoo

The largest mobile operator in the US, Verizon Communications is reportedly considering a bid to scoop up Yahoo. Verizon's chairman…

Digicel Implements Ad Control, Pushes Google, Yahoo & Facebook Towards Revenue Sharing

Digicel, Thursday announced its plans to deploy ad control technology at the network level on its networks across the operator's …

Yahoo to Acquire Polyvore to Enhance Advertiser Offerings

Yahoo has reached an agreement to acquire Polyvore, a leading social shopping site to enhance its consumer and advertiser offerings.…

Yahoo Gemini Adds Native Video Ads and Video App Install Ads

Yahoo has announced two new video advertising products on Yahoo Gemini - native video and video app install ads. The…

Industry Big Hats Form Streaming Video Alliance to Push for Open Architecture

A number of leading content providers, network operators, content delivery networks and technology providers this week have teamed up to…

Yahoo to Acquire Digital Video Ad Startup BrightRoll for $640 Million

9 years ago
Yahoo! has announced that its has signed an agreement to acquire BrightRoll, a leading programmatic video advertising platform across desktop,…

Yahoo Buys App Analytics Firm Flurry to Bolster Mobile Advertising

9 years ago
Yahoo has acquired Flurry, strengthening its mission to be a 'mobile first' company and boost its presence in the mobile…
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