A number of leading content providers, network operators, content delivery networks and technology providers this week have teamed up to form the Streaming Video Alliance (SVA) - www.streamingvideoalliance.org, aimed at bringing together players from the online video ecosystem to drive the open architecture and inteoperablity for streaming video.
Big names in this latest industry alliance include Alcatel-Lucent, Charter Communications, Cisco, Comcast, EPIX, Fox Networks Group, Korea Telecom, Level 3 Communications, Liberty Global, Limelight Networks, Major League Baseball Advanced Media, Qwilt, Telecom Italia, Telstra, Ustream, Wowza Media Systems and Yahoo!.
According to a statement by SVA, the alliance will facilitate the creation of architecture, standards and best practices that will scale the infrastructure for online video and improve efficiency for all providers in the ecosystem while preserving a high quality experience for consumers. The Alliance will deepen collaboration, accelerate innovation and redefine the way online video is streamed across mobile and fixed networks to consumers worldwide. It will address key industry and online video ecosystem challenges, including three initial areas of focus - Open Architecture, Quality of Experince and the Online Video Opportunity and the Need for Industry Collaboration
