SITO Mobile, a leading mobile engagement platform announced that it has sold its Wireless Applications (SMS messaging) business portfolio to 3Cinteractive(3C), a leading provider of mobile marketing services.
SITO's sale of its Wireless Applications business completes SITO's exit from legacy non-core business. This acquisition will allow SITO’s SMS messaging clients to take advantage of 3C’s Switchblade mobile marketing marketing platform and its innovative product-solutions, including sms/mms, mobile wallet and push.
The heightened accessibility and ubiquity of mobile technology is dramatically reshaping the way companies engage consumers. Offering a canvas of interactive, responsive, and transactional potential, mobile technology deepens and extends the connection between consumers and their favorite brands, offering marketing opportunities that are pervasive, highly targetable, and closest to purchase and consumption, said 3C.
Mike FitzGibbon, President of 3C
We are always looking for ways to grow and maximize our core capabilities. This transaction will allow us to extend our reach and bring new capabilities and functionality to these clients – it’s a win-win.
