Azercell, the leading mobile operator of Azerbaijan, has partnered with Cloudera to deploy its Cloudera Data Platform, which will enable the operator to accelerate its business processes five times faster than before. This is to meet the needs of Azercell's efforts to increase the speed, capacity, and coverage of its 4G LTE network, in accordance with the national telecommunication infrastructure expansion project in Azerbaijan.
The platform, which also features artificial intelligence (AI) and machine learning (ML) systems, enables Azercell to prevent customer attrition, optimize sales, better analyze customers, and identify dual SIM card users. It also allows the operator to create models for the development of products and services, determine the needs of subscribers in real-time, and send them relevant offers immediately. Azercell's cooperation with Cloudera also paves way for the operator's coming foray into the booming fintech sector.
Rahim Ahmadov, Head, Big Data and Analytics/Information Engineering Unit, Azercell Telecom LLC
After transferring its database to the Cloudera platform, Azercell now develops new services and products for its customers 5 times faster. By improving decision-making and customer experience, Azercell's churn rate has decreased by 25%. The advanced hybrid capabilities provided by the Cloudera Data Platform will allow Azercell to apply new generation technologies in the telecommunications market of Azerbaijan and test 5G for commercial services in the future.
Azad Huseynov, Director of Big Data and Analytics, Azercell Telecom LLC
The open "data lakehouse" architecture supported by Cloudera means that we have a reliable data provider and a platform for distributed data processing and machine learning models.
