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Zynga Completes Acquisition of App Store Optimization Platform Storemaven

Zynga Completes Acquisition of App Store Optimization Platform Storemaven Image Credit: Zynga

Zynga, a wholly-owned publishing label of Take-Two Interactive Software and a global leader in interactive entertainment, announced it has completed the acquisition of Storemaven, a world leader in mobile growth and App Store Optimization (ASO) technologies. Expanding Zynga’s existing operations in Israel, the Storemaven team will combine its innovative mobile technologies with Zynga’s expansive global portfolio and Chartboost’s advertising platform. 

Founded in Tel Aviv in 2015 by Gad Maor (CEO), Adam Rakib (President), and Eldad Abel (CPO), Storemaven creates innovative mobile growth and ASO technologies. The company revolutionized the way category-leading mobile companies and game developers optimize their creatives, conduct growth experiments, and measure performance. With this acquisition, Zynga aims to enhance its usage and investment in state-of-the-art growth technologies, augment its leadership position in reaching mass audiences, and further its mission to connect the world through games.

Alex Tremblay, Executive Vice President, and Chief Data Officer at Zynga
Zynga has always invested in publishing technology, experimentation, and analytics that connect players to the fun and engaging experiences that we create. With our acquisition of Storemaven, we gain additional, unmatched technologies and expertise to expand Zynga’s publishing platform and to solidify our leading position in the marketplace. Storemaven brings world-class optimization and intelligence technologies that are crucial to the success of publishing mobile games. We are excited to officially welcome this talented team to the Zynga family.

Gad Maor, CEO of Storemaven
Zynga’s rich culture in data-driven decision making and innovation, expansive reach, and enormous ambitions have made them an important partner for us. This combination allows us to maximize the impact of our expertise and products. We look forward to combining our technologies and unique culture with Zynga’s massive portfolio and Chartboost’s advertising platform, opening the door to building a world-class publishing platform that will launch global hits at scale.

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Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

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