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Samsung's HARMAN Acquires Mixed Reality Pioneer Apostera

Samsung's HARMAN Acquires Mixed Reality Pioneer Apostera Image Credit: Apostera

HARMAN International, a wholly-owned subsidiary of Samsung Electronics, this week day announced the acquisition of Apostera, a Germany-based automotive technology company.

Apostera’s augmented reality (AR) and mixed reality (MR) software solutions will expand HARMAN’s automotive product offerings and position the company at the forefront of automotive AR/MR experience design.

Apostera’s mixed reality solution combines Augmented Reality, Machine Learning, Computer Vision, and sensor fusion in a hardware-agnostic software platform. Combined with HARMAN’s digital cockpit product portfolio, these new software solutions will bridge the gap between the physical and digital worlds.

Christian Sobottka, President, Automotive Division, HARMAN
HARMAN is dedicated to delivering in-car experiences with the speed and flexibility of consumer technology together with the reliability and performance of automotive grade solutions. By seamlessly blending AR with the physical environment, Apostera’s mixed reality solution furthers this goal, transforming any display in the car into a richly contextual experience.

Andrey Golubinskiy, CEO of Apostera
We are proud to join HARMAN, a visionary leader in automotive technologies that has been central to the digital transformation of the industry. The scale and reach that HARMAN will bring to our technologies will propel their adoption as the industry benchmark and bring richer in-vehicle experiences to more drivers than ever before.

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Author

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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