Infobip Group this week announced that it has acquired the number one SMS firewall service provider Anam.
This strategic acquisition strengthens Infobip’s position as the first choice for mobile network operators through enhanced product and service offerings. Their combined product portfolio for MNOs represents an exceptional proposition to mobile operators that will also vastly benefit subscribers, and includes best in class SMS Firewall, SMS Hubs, SMSC, CPaaS, RCS and Authentication & Verification.
With Anam joining Infobip’s Strategic Operator Partnerships division, customers of both companies will benefit from a better all-up offering including 24/7 Networks Operations Centre (NOC), on ground support, enriched analytics, and reporting. Additionally, it offers greater scale through Infobip’s truly global presence and direct relationship with over 650 carriers across the world. Together Anam and Infobip’s combined assets secure the best supply chain available today for A2P SMS globally.
The companies will now be able to provide technical solutions to a combined 700+ MNO’s globally with 64% global mobiles reached. Infobip processes more than 14 billion monthly customer interactions across the full range of communication channels, in more than 190 countries around the globe.
Darragh Kelly, Anam CEO
This announcement is very exciting, and a validation of how important mobile messaging has become in today’s ever growing digital environment. A key part of the messaging ecosystem is the security and integrity of the Mobile Networks.
Silvio Kutić, Founder and CEO of Infobip Group
This past year saw the effects of the pandemic impact many operators who were reporting heavy messaging traffic on a regular basis across the world, as businesses moved to a digital model almost overnight. A2P has never been more important to this cohort for sustainability.
