Snap last week announced new augmented reality tools and camera experiences for Snapchatters, creators, and businesses.
Alongside its partners, Snap is building a camera that transforms how its community interacts with the world around them through access to contextual information and richer augmented reality experiences.
Scan enables Snapchatters to search through millions of Lenses by matching what is seen through the camera to the most relevant AR experiences on Snapchat. More than 170 million Snapchatters Scan the world around them every month, surfacing delightful and informative Lenses from creators and partners. Today, Snap is bringing the Scan button to the forefront, placing it on the main Camera screen of Snapchat.
Snap is introducing new categories of intelligence to Scan with its partners. Screenshop gives shopping recommendations from hundreds of brands when Snapchatters Scan a friend’s outfit, and Snapchatters can also select photos from Memories to Scan with Screenshop. Soon, Allrecipes will recommend recipes based on ingredients seen through the Snapchat camera.
Scan not only connects Snapchatters to Lenses seamlessly, but will also offer suggestions for new ways to use the Snapchat camera.
Snap is introducing Camera Shortcuts, which are new combinations of creative tools that make it simple for Snapchatters to creatively capture moments to share with friends. Camera Shortcuts suggest camera modes, Lenses, and soundtracks relevant to what is seen through the Snapchat camera, and begin rolling out today.
Lens Studio is a powerful, free desktop application that lets any creator, developer, or business combine a range of technical and creative capabilities to build, publish, and promote Lenses. The Lens Studio community has grown to over 200,000 creators, and they’ve made nearly 2 million Lenses.
