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Astound Broadband Utilizes Reach Digital Operator Technology to Launch Mobile Service for 4 Million Homes

Astound Broadband Utilizes Reach Digital Operator Technology to Launch Mobile Service for 4 Million Homes Image Credit: Astound & Reach

Astound Broadband, the sixth-largest U.S. cable provider, powered by leading regional providers RCN, Grande, Wave Broadband and enTouch, yesterday announced the company has partnered with Reach, the leading SaaS platform and MVNO for launching network-based services, to offer Astound Mobile.

The partnership will allow Astound customers to take advantage of state-of -the-art mobile service and will soon be available to the four million homes currently passed by Astound Broadband.

Building on Astound’s heritage of award-winning customer service, Astound Mobile will leverage one of the nation’s largest 5G networks and will offer a variety of plans that will give customers access to substantial savings when bundled with Astound’s ultra-fast internet service. Astound’s entrance into the wireless market comes at a time when the need for fast, reliable, high-value broadband and mobile services is more critical than ever.

Partnering with Reach offers Astound a turnkey solution for every persona (end users, sales and support agents, and business stakeholders), and every step of their customer’s mobile journey (Learn, Buy, Get, Use, Pay, Support, Acquire). Reach offers a full broadband digitization suite including modules for billing, service provisioning, customer self-service, agent interfaces, and more.

Harjot Saluja, Founder and CEO of Reach

We are thrilled to partner with Astound and enable them to innovate in the mobile space with a very flexible and nimble platform. By leveraging Reach’s innovative platform, Astound is launching a full-featured mobile service with a back-office portal, a white-labeled end-user experience for Astound customers, and access to a full portfolio of broadband connectivity solutions in addition to mobile.

Jim Holanda, CEO of Astound Broadband

We’re committed to investing in the latest technology and partnerships so our customers can have access to the most advanced, high-value services they need to stay connected to their world. Through our partnership with Reach, we’ll bring exceptional choice, value, savings and competitive, award-winning mobile services to our customers.

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Principle Analyst and Senior Editor | IP Networks

Ariana specializes in IP networking, covering both operator networks - core, transport, edge and access; and enterprise and cloud networks. Her work involves analysis of cutting-edge technologies that drive application visibility, traffic awareness, network optimization, network security, virtualization and cloud-native architectures.

She can be reached at ariana.lynn@thefastmode.com

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