T-Mobile is giving AT&T Wireless customers who switch over, a free year of AT&T's newly launched DirectTV Now Over-the-Top(OTT) streaming service, as part of its Un-carrier plan.
T-Mobile has also added DirectTV Now to its video streaming initiative, Binge On, giving customers freedom to video stream without using their high-speed data buckets.
"AT&T wants you to think DirecTV is theirs exclusively, but that's a load of crap," Legere said in a statement. "Both DirecTV Now and the DirecTV apps stream free on T-Mobile with a faster, more advanced network that covers nearly every American."
To get a free year of DirectTV Now covered by T-Mobile, AT&T customers need to activate two lines and bring their number to its Un-carrier plan, T-Mobile ONE. T-Mobile will provide a $35 monthly bill credit for 12 months – up to $420 total – to cover the annual cost of DirecTV Now.
With Binge On, eligible Simple Choice customers can watch up to 3x more from any video streaming source, and they can stream DirectTV Now – plus more than 100 other video apps including Netflix, Hulu, YouTube, DIRECTV and HBO Now – without ever using their high-speed data, said t-Mobile.