EE has partnred with MTV to launch an all new Pay-As-You-Go SIM, the MTV TRAX SIM to offer music fans an inclusive MTV TRAX subscription, delivering music and exclusive playlists direct to their smartphones daily.
Every MTV TRAX SIM comes pre-loaded with EE’s £15 Everything Pack which includes 500 minutes of calls, unlimited texts and 2 GB of data per month. As soon as the SIM is activated and topped up by £15, fans get a 5GB data boost entirely free - giving them a total of 7GB of data to use every month for the first three months.
Powered by the unique MusicQubed platform, the MTV TRAX app allows music fans full offline access enabling them to listen to music instantly anytime from any location. Apart from offering best music from MTV, the app automatically updates music every day and has themed play lists from MTV and selected talent, downloaded to the user’s smartphone overnight with a percentage of the tracks being refreshed each day.
Chris Traggio, Director of Pay As You Go, EE
In combining the best of music with a free mobile data boost for all customers who get the SIM, users will be able to access all the music they love, with all the data they need.
Brendan Yam, VP, Multiplatform Engagement for MTV International
MTV TRAX is a premium music service tailored for and targeted at the pre-pay market – customers will get unlimited access to the latest hits, A-list talent and best new music via MTV TRAX without any extra cost to their monthly top up.
