Opera, Tuesday launched Netflix-style subscription service for premium Android apps store, Opera Apps Club. Opera Apps Club aims to bring value to carriers, developers and users by offering an alternative distribution and monetization model for apps based on an unlimited “all you can download” subscription offer, payable through operators’ billing systems.
In this way, Opera Apps Club is able to reach a wider audience of mobile users who would otherwise not have access to premium mobile apps, especially in emerging markets, where credit-card and debit-card penetration remains low.
Opera Apps Club started off as Bemobi which was acquired by Opera in August last year. The app-subscription service was originally available throughout Brazil and Latin America in partnership with 34 wireless carriers and two smartphone OEMs.
Pedro Ripper, CEO of Bemobi, an Opera company
Since its inception, Opera Apps Club has been designed with high scalability in mind to accommodate future business growth. Leveraging Opera’s global footprint, we can deliver services that benefit end users, operators and app-developers, globally.
