IMImobile has partnered with Bharti Airtel Africa to deliver its mobile billing solution, Tap2Bill for merchants and content providers across its 17 operations in Africa. Tap2Bill is a direct carrier billing service enabling content providers and merchants to purchase and make payments for merchant digital goods and services via a carrier mobile phone bill.
The service will be available via a secure merchant portal, that will help content providers and merchants grow their business across Africa, without the need to invest in costly billing and payment capabilities. The Tap2Bill portal will be commercially available in December 2015.
Africa is seen as the fastest growing market for mobile commerce in the world and as demand for new services grows so does the need for smarter solutions and engagement strategies, said IMImobile.
IMImobile Chief Executive Jay Patel
We are delighted to partner with Airtel Africa to help bring this offering to the market, which not only creates a much improved user experience for subscribers, but will also encourage and support the growth and variety of mobile content across Africa.
Christian de Faria, Airtel Africa Chief Executive Officer
Tap2Bill will give our customers access to services and content that were unavailable previously. It will support the growth of content services and enable content producers and merchants across Africa to share and benefit from Airtel's scale, market and technology.
