Verizon yesterday announced that Total by Verizon, a prepaid no-contract wireless provider from Verizon, is making a major play to reach Latino audiences during the Big Game on the nation’s largest Spanish-language TV network, Univision. The new 30-second ad will air during the first commercial break of the second quarter.
TelevisaUnivision will air its first-ever broadcast of the Big Game, and Total by Verizon will debut new advertising creative. The brand hopes to inspire Spanish-speaking game watchers to switch to one of its service plans as a new way to save on the network America relies on. The new advertisement is part of a 360-degree campaign created by Ogilvy.
A fast-growing retail brand opening new locations in urban markets across America, Total by Verizon features a broad lineup of devices, generous benefits and no-contract service plans for both single-line accounts and families for as low as $25 a line per month for unlimited 5G data. Perks on select plans include unlimited calling to five countries of your choice, Disney+, access to 5G Ultra Wideband, and generous hotspot allocations.
Since its introduction, Total by Verizon has worked to make an impact in communities across the country by opening hundreds of new, exclusive stores in urban communities where other retailers are closing their doors, with hundreds more planned throughout 2024. Plus, the brand makes it easier than ever to connect with loved ones here and outside of the US, with International talk & text to Mexico, unlimited international calling to select countries including Colombia, Peru, and the Dominican Republic, and a $10 Global Calling Add on available at any Total by Verizon retail location or online.
Angie Klein, President of Verizon Value organization
Total by Verizon’s appearance during the Univision telecast of the Big Game marks our commitment to serving Latino audiences authentically and in language, and it’s just the beginning. We are here to change people’s perceptions of what prepaid wireless is all about by offering the power of Verizon’s 5G network, with no contracts and no credit checks.
