Mirada-Edgeware Multi-Screen Solution for TV Everywhere Service Claims to Deliver 50% Capex Savings for Operators

Mirada-Edgeware Multi-Screen Solution for TV Everywhere Service Claims to Deliver 50% Capex Savings for Operators Image Credit:Mirada logo, Edge logo

Four leading Operators in Brazil, Mexico and Spain are leveraging Edgeware-Miranda joint multi-screen solution for the delivery of their TV Everywhere services. The solution will enable operators and pay TV operators to offer a wide range of services including TV Everywhere, Video-on-Demand (VOD), network-based catch-up TV and cloud Digital Video Recording (DVR) to their subscribers without having to incur massive network infrastructure investments.

According to Edgeware, a Stockholm-based provider of video delivery solutions who helps operators monetize their video services, the joint solution will see its Edgeware Video Consolidation Platform(VCP) being integrated with Mirada's flagship product, Iris, a solution which provides an intuitive, unified user experience across multiple devices, including set-top boxes (STBs), computers, smartphones and tablets. London-based Mirada provides products and manages services for the delivery of audiovisual digital content on television, mobile and online. Mirada in its joint statement with Edgeware said that its Iris platform offers two innovative and feature rich user interfaces (UIs), Origin UI and Inspire UI, combined with a smart back-office system, Iris Service Delivery Platform (SDP).

The joint solution significantly cuts the cost of delivering TV everywhere services, said both companies. Leveraging Edgeware's single VCP that enables operators to efficiently deliver new and current services at massive scale to all device types without having to manage duplicate, siloed delivery networks, Operators benefit from reductions of at least 50% in their capital expenditures in delivering TV everywhere services. At the same time, Mirada's Iris comes in with an easy to deploy and fast time-to-market solution that helps digital TV operators and broadcasters provide a feature-rich user interface(UI) created according to the real-user behavior and needs apart from providing features such as innovative content discovery, smart content search and a personalized recommendation system with audience metrics, add both companies.

Jose Luis Vazquez, group CEO, Mirada
At Mirada, we build our products around the best possible user experience for viewers. This is precisely why we partnered with Edgeware. With the VCP, we enable our customers to deliver the multiscreen services their customers demand at the quality they expect, enabling them to maintain a competitive edge in today’s rapidly changing market.

Joachim Roos, CEO at Edgeware
Our joint customer wins in Latin America and Spain are only the first of many opportunities with Mirada. The combined strengths of Mirada’s consumer-centric UIs and back-office products and our highly flexible and scalable delivery architecture, create a solution that directly addresses the needs of TV and video operators around the globe.

Executive Editor of The Fast Mode | 5G | IoT/M2M | Telecom Strategy | Mobile Data Innovations 

Tara Neal covers stories on strategies and initiatives in the Digital Telco space, and anchors the 5G and IoT/M2M verticals on the publication. Tara holds a First Class Honours in BSc Accounting and Finance from The London School of Economics, UK and is a CFA charterholder from the CFA Institute, United States. Tara has over 20 years experience in technology and business strategy.

Follow her on Twitter @taraneal11, LinkedIn @taraneal11, Facebook or email her at tara.neal@thefastmode.com.


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