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Bell and Air Canada Collaborate to Offer Enhanced In-Flight Experiences for Customers

Bell and Air Canada Collaborate to Offer Enhanced In-Flight Experiences for Customers Image Credit: Air Canada

Air Canada and Bell last Wednesday announced a multi-year partnership that will make it even easier to stay connected — both on the ground and in the skies. The partnership delivers on Air Canada and Bell's longstanding commitments to elevating the customer experience, while focusing on added benefits for newcomers and visitors to Canada, preparing them to connect to Canada's best network as soon as they land.

Starting May 15, Air Canada and Bell will offer free messaging for all Aeroplan members worldwide on all Wi-Fi equipped aircraft across Air Canada's fleet, including Air Canada Rouge and Air Canada Express flights. This offering will enable customers to send and receive text-based messages via onboard Wi-Fi using popular messaging apps including Apple's iMessage, Meta's WhatsApp and Messenger, Rakuten's Viber, and Messages by Google. Also, this benefit will be available to strategic partner airline loyalty members, including customers of United MileagePlus, Lufthansa Group Miles & More and Emirates Skywards when their account numbers are associated with an Air Canada booking.

Additionally, with this new partnership, newcomers and visitors to Canada will gain easy and immediate ways to stay connected as they arrive in Canada. With complimentary mobile SIM cards on select inbound international flights, newcomers and visitors can activate in flight, allowing them to walk off the plane and be connected.

In keeping with Air Canada and Bell's commitment to its customers, this partnership will enable additional areas of collaboration and customer benefit, including the development and offering of Aeroplan promotional rewards, as well as building upon Air Canada's award-winning in-flight entertainment offering with the expansion of Live TV service on flights to the U.S., expected later this summer.

Mark Nasr, Executive Vice President, Marketing and Digital, and President of Aeroplan at Air Canada

Canadians are at the centre of this exciting new partnership. We're so proud to join with an iconic brand to deliver real value to customers across the country, and, importantly, to those new to our country. This multi-faceted partnership with Bell will allow Air Canada customers to keep in touch with friends, family, or colleagues wherever they travel. What's more, we're elated that Bell will be joining as the latest Aeroplan partner, creating another way for members to travel more, and travel better,

Claire Gillies, Executive Vice President, Marketing and President Consumer at Bell

We're excited to partner with Air Canada, and innovate on delivering enhanced experiences for our customers. For those new to Canada or visiting, we recognize how important it is to stay connected with family and friends, and the new opportunities being connected can bring. Many are already familiar with Bell and know we offer the best network, and we're thrilled to be making it even easier for them to connect when they arrive in Canada,

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Author

Principle Analyst and Senior Editor | IP Networks

Ariana specializes in IP networking, covering both operator networks - core, transport, edge and access; and enterprise and cloud networks. Her work involves analysis of cutting-edge technologies that drive application visibility, traffic awareness, network optimization, network security, virtualization and cloud-native architectures.

She can be reached at ariana.lynn@thefastmode.com

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