Telstra’s live sports strategy takes a giant leap forward with Kayo Sports to deliver a world-class sporting entertainment experience with more value and more sports on more screens for Live Pass customers.
Telstra said it will expand its sports streaming offering for customers through a long-term partnership with Kayo Sports, Australia’s premier sports streaming service. Kayo will replace Telstra Live Pass in the AFL Live App and NRL Official App, delivering sports fans a world-class experience featuring every AFL and NRL game, of every round, live and ad-break free during play. Kayo also delivers the biggest and best range of live and on-demand sport from Australia and around the world.
Telstra is offering an exclusive offer for customers who have previously used the NRL and AFL Live Passes. Eligible customers will now receive a special offer from Telstra of $20/month off Kayo’s Basic subscription (usually $25/month) for 12 months providing them with Kayo for just $5/month for 12 months.
This exclusive offer gives Telstra Live Pass customers access to every game of every round of the AFL and NRL regular seasons (including the Finals Series in the lead up to the AFL and NRL Grand Finals), and also 50 premier local and international sports live and on-demand, across multiple devices and screens. All other Telstra consumer customers have access to a special offer of $10/month off Kayo’s Basic subscription for 12 months (equates to Kayo Basic $15/month for 12 months).
Since its inception, the Telstra Live Pass - which gave fans unprecedented access to live sport on-the-go thanks to the rise of smartphones and rapidly improving mobile internet - helped grow a community of sports lovers keen to see every minute of the action in and out of their homes.
Telstra CEO Andrew Penn
While Live Pass has provided a great experience for our customers over time, Kayo has quickly become the premium sports streaming service in Australia, and we’re excited to provide this exclusive offer to our customers, giving them the chance to watch a wider range of sports on their choice of screen.
Patrick Delany, Foxtel Group CEO
We have a great long-term relationship with Telstra and as our company’s strategies evolve, we are finding new ways to work together. We have created a great product in Kayo, streaming 50 sports live including the AFL and NRL action, it’s exciting for Kayo to be endorsed for Live Pass customers by Telstra.
