Bango, the global platform for data-driven commerce, recently announced that it is powering bundled subscription services for BT.
BT has selected the Bango Platform as a key integration point to deliver a range of third-party products and services to its customers. The partnership between Bango and BT will open-up greater entertainment and commerce opportunities for BTs broad customer base.
This first launch for BT is with BritBox, enabling eligible customers to select a 6-month complimentary subscription to the full BritBox digital video service. After this period, customers can continue to enjoy BritBox by simply adding the subscription to their BT plan. This launch also represents the first activation through the Bango Platform for BritBox, a digital video subscription service created by the BBC and ITV.
The Bango Platform provides a powerful, extensible technology for BT to deliver customer offers across all its channels. Essential features powered by Bango enable accurate offer targeting, simple activation of offers by customers, management of customer entitlements during offer periods, and one-click billing when customers choose to continue enjoying these services at the end of the offer period. Crucially, the Bango Platform enables BT to offer multiple third-party product bundles, and bundles combining first and third party products. Bango provides powerful data insights to ensure the most attractive offers are presented to each selected customer segment, all through one common platform.
Lee Marshall, Director of Product, BritBox
We are delighted to have been the first to use Bango's commerce platform to help BT entertain their customers with the biggest and best collection of British content available, anywhere.
Paul Larbey, CEO at Bango
We welcome BT and BritBox to the Bango circle. BT will deliver a range of third-party products and services to its customers through the Bango Platform and will benefit from Bango data insights to optimize the targeting of product offers to boost consumer engagement.
