Vodafone and Disney, the world’s premier entertainment company, recently announced a collaboration to create a premium kids smart watch planned to launch in time for Christmas.
It will feature hardware designed by the Vodafone smart tech team and a software experience from world class designers at Vodafone and Disney.
The product is planned to launch in key European markets ahead of Christmas 2020, when more specific details of the device will be made available. Over the course of the collaboration, the two companies will work together to evolve the dynamic smart watch experience, including the introduction of new Disney characters, interactive content and features.
The kids smart watch will be marketed as part of the ‘Designed and Connected by Vodafone’ range. The first of the new smart devices and digital experiences launched in July with the ‘Curve’ smart GPS tracker, making a significant statement of Vodafone’s commitment to end-to-end product design and application of in-house capabilities. Each product developed will utilise Vodafone’s dedicated in-house design team as well as customer experience labs for testing and R&D.
The collaboration with Disney and development of the Smart Tech range is a key strategic move from Vodafone, at a time when there will be a predicted 64 billion smart devices globally by 2026, according to a 2019 Business Insider report.
The product will be initially launched across key European markets and will be sold online and via retail channels.
Lutfu Kitapci, MD, Vodafone Consumer IoT
Our commitment to connect our customers to the most important things in their lives runs through everything we do and what could be more important than staying in touch with our children.
Tasia Filippatos, SVP, Consumer Products, Games and Publishing EMEA at Disney
With the combination of our trusted global network, our world-class product and design credentials and beloved Disney characters, we truly believe that together we have the opportunity to reinvent the children’s smart tech category.
