BT has launched its new ad campaign which challenges the UK to think a little harder about their choice of broadband provider.
The provocative campaign asks consumers why they’re willing to buy the best smart devices, tech and streaming services if their broadband provider continues to let them down.
The creative will bring to life the certainty BT offers including; reliable wi-fi guaranteed in every room, Home Tech Experts customers can book in 2-hour time slots, a connection to EE’s 4G network if their broadband ever goes down, and the tools and support they need to keep their family safe online.
The TV ad campaign will be supported across radio, outdoor, print, social and digital media reaching 99% of UK adults. The campaign was developed by BT’s advertising agency, Saatchi & Saatchi, with media buying led by Essence and Posterscope.
Pete Jeavons, Director of Marketing Communications, BT
Great broadband has always been important to happiness at home but recent events have highlighted this more than ever before. It became absolutely critical – for work, education, connecting with family and friends, even shopping for groceries.
