Facebook-owned messaging service WhatsApp has launched in-app digital payments to users in Brazil, the company announced in a blog post on Monday.
Payments on WhatsApp are enabled by Facebook Pay. People will be able to send money securely or make a purchase from a local business without leaving their chat. Sending money or making a purchase on WhatsApp is free for people. Businesses will pay a processing fee to receive customer payments, similar to what they may already pay when accepting a credit card transaction.
"We have built payments with security in mind and a special six digit PIN or fingerprint will be required to prevent unauthorized transactions. To start, we will support debit or credit cards from Banco do Brasil, Nubank, and Sicredi on the Visa and Mastercard networks -and we are working with Cielo, the leading payments processor in Brazil. We have built an open model to welcome more partners in the future", said the Company.