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Vodafone UK Launches New Digital Family Pledge to Set Digital House Rules

Vodafone UK Launches New Digital Family Pledge to Set Digital House Rules Image Credit: Vodafone UK

Vodafone and famous mum, solo artist, radio presenter and Spice Girl Emma Bunton have joined forces to launch the Vodafone Digital Family Pledge – a fun online tool that helps families create tech ground rules together and then turns them into their very own family pledge.

The free, personalised and interactive activity helps families to set their digital ‘house rules’ together in an easy, fun way with the pledge covering everything from rules about devices at the dinner table to how they will use social media, with all family members agreeing to stick to it – parents included! The online tool encourages positive conversations about the role of technology in a family’s life.

New research, commissioned by Vodafone in partnership with YouGov, discovered that 54% of parents say they aren’t aware of what their children are doing online.

The Digital Family Pledge offers parents an easy way to get up to speed on four important topics: screen time, online bullying, social media, and gaming. Using a series of quiz like questions, it then prompts families to discuss what they’re doing online. Once all the sections of the pledge have been completed, each family member promises to make a positive change to their behaviour. The tool then generates a bespoke set of family guidelines that can be downloaded, shared or printed out and stuck on the fridge.

Vodafone’s Digital Parenting is a free resource that offers the latest information and advice from researchers, psychologists and tech savvy parents. Launched as a free print magazine for schools, local authorities and GPs surgeries in 2012, and available online, Digital Parenting has served as an easy-to-digest resource for families for almost a decade.   The January issue of Digital Parenting magazine is available now. 

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Author

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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