Telefónica recently announced the availability of Movistar Living Apps, a company-specific application platform and applications from third-party companies that offer new digital experiences to Movistar customers in 800,000 homes.
This is the number of homes that initially have the technology necessary (Movistar’s UHD TV set-top-box) to be able to access these applications through Movistar+ and fully enjoy these new proposals, a number that will be progressively expanded up to six million with fixed broadband as additional technological changes are implemented.
Telefónica offers best connectivity thanks to its extensive fibre optic network, and where customers have multiple Movistar devices (HGU router, HD television set-top-box, or Movistar Home, the smart device for homes) in order to enjoy traditional communications services, Movistar+, as well as new security (Smart WiFi) and cloud (Movistar Cloud) digital services. All of this integrated for voice management through Aura, Telefónica’s digital assistant with Artificial Intelligence, the traditional television remote control, or the new voice-controlled remote that will be launched in the next few weeks.
Now Telefónica is opening this technological ecosystem in the customer’s home to other companies so that they can develop their own Movistar Living Apps. These applications run in one or several Movistar devices simultaneously in the home, and offer Movistar customers new user experiences related to its products and services.
Chema Alonso, Chief Data Officer, Telefonica
In this sense, we have been able to integrate all the devices we have in the home and transform them into hardware for a kind of computer where our partners can execute their own software.
