KT, South Korea’s largest telecommunications company, is expanding its virtual reality (VR) business abroad with the launch of its first overseas VR theme park, VRINITY, in the Legoland shopping mall in Malaysia.
The joint venture, located on the ground floor of the Legoland shopping mall, is well positioned to promote Korea’s VR platforms and content to prospective Asian customers. Legoland Malaysia averages 1.5 million visitors annually.
VRINITY has VR rooms with more than 20 games that have high customer appeal in Korea, including two first-person shooters and three attractions. On the heels of VRINITY, KT plans to expand its B2B business and distribution packages that combine its VR platforms and content for sale to off-line operators in Vietnam, Indonesia and other Asian countries. It will also try to help small Korean companies with high-quality content expand to global markets.
Kim Hoon-Bae, Head of KT's New Media Business Unit
The global joint venture venture will provide Malaysian customers with differentiated virtual reality experiences by using KT’s immersive media platforms and VR content.
