Safaricom has partnered with BuuPass, a marketplace for bus, shuttle, and train bookings to launch an online service where travelers in the country can book and purchase bus tickets.
The service is currently available with five bus operators and looks to onboard more than 20 additional operators by the end of the year. Customers can access the service by dialing *877# and at buupass.com with payments accepted through M-PESA.
Through the app, customers can select a bus operator, preferred travel date and time, and reserve specific seat numbers. Customers can also reserve seats for multiple travelers, with tickets printed at the bus station after presentation of the confirmation SMS.
The service seeks a slice of the local inter-city transport industry estimated to be worth more than KES 100 billion annually but which is also characterized by low uptake of technology and digital solutions. The two firms have been working on the bus ticketing solution for more than a year and have already sold more than 80,000 tickets across more than 100 routes.