EE Launches New Smart Plans with Swappable Benefits and Lifetime Smartphone Warranty

EE Launches New Smart Plans with Swappable Benefits and Lifetime Smartphone Warranty Image Credit: EE

EE this week launched new Smart Plans designed to offer pay monthly customers the most flexible and personal mobile price plans in the UK.

EE’s new Smart Plans offer customers a UK first: Swappable Benefits. Customers can choose the benefit that best suits them at the start of their plan and then swap it for any of the other available benefits as their needs change. All Smart Plan customers get access to at least one Swappable Benefit and customers can also choose to purchase any of the benefits as an extra monthly addition should they so wish. Swapping benefits is easy: customers can switch online or via the My EE app.

The new Swappable Benefits from launch include:

EE Music Data Pass –An entirely new music centric data pass which ensures that customers can stream as much music as they want and their mobile data isn’t impacted when they’re streaming Apple Music, Deezer and Tidal

EE Video Data Pass – This benefit allows customers to stream and download their favourite shows to their hearts’ content without impacting their data allowance when they’re watching Netflix, Amazon Prime Video, BT Sport, TV Player and MTV Play

BT Sport App – Customers will have access to amazing on-demand and live sport such as the Premier League, UEFA Champions League, Gallagher Premiership Rugby, UFC and more

Roam Further Pass – This gives customers access to their UK plan allowances in the USA, Canada, Mexico, Australia and New Zealand

EE is also launching upgraded Essential Plans, providing customers access to 4G network, a new smartphone, plus 4G data allowances starting from 500MB, which customers can use across the UK and EU, unlimited UK minutes and texts.

For those on Smart Plans and Essential Plans bought directly from EE, customers can also benefit from brand new EE Service Packs at no extra charge, which helps keep customers’ smartphones in tip-top condition through several benefits, including:

EE lifetime guarantee: Only with EE Service Packs will a customer’s device be covered against any manufacturer faults for the lifetime of their new contract, until they upgrade or leave, providing extended warranty protection, and repairs using authorised experts – all at no extra cost.

Annual device and account MOT: Available to handset and Smart SIM customers, it ensures that their device is still at its best midway through their contract. Customers will be able to book an appointment at their local store and we’ll give their device a thorough check up, polish and clean, as well as check for any apps or software that could help them make the most of their phone. An EE expert will also spend time reviewing the customer’s account(s) to make sure they are getting the best value. Customers will be provided with a full service report, just like with a real car MOT.

£10 off protective kit: Also available to handset and select SIM only customers, they can keep their device at its best with £10 to spend on EE’s premium range of cases and screen protectors keeping their phones protected from life’s bumps and scrapes.

Edward Goff, Marketing Director, EE
Only on EE Smart Plans can customers now receive an extended smartphone warranty, as well as an annual account and device MOT, with the option to upgrade to the latest smartphone whenever they want. EE Smart Plan customers also get to choose the benefits they receive as and when they want them, so they can take out the Video Data Pass when they fancy a boxset binge and simply swap it out for the Roam Further Pass if they’re off to the US on holiday. 

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at), or reach him on LinkedIn @raysharma10, Facebook @1RaySharma


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