Airtel Digital TV, the DTH arm of Bharti Airtel, and Zee Theatre, the popular theatre segment of Zee Entertainment Enterprises, launched ‘Spotlight’, a video on demand channel that will air the best of Indian plays by popular theatre groups from across the country.
With this, Airtel’s Digital TV platform with its strong customer base, will offer Indian theatre a wider market reach in India as customers watch their favourite plays from the biggest playwrights come alive right in their homes.
Viewers can watch over 100 plays in Hindi, Marathi, Gujarati, Bengali and English, across a wide variety of genre, ranging from classic, to thriller, to comedy.
Richa Kalra, Product Manager, DTH, Bharti Airtel
At Airtel, we are always innovating for newer ways to delight out customers. Today, we are excited to add Theatre to our video-on-demand content portfolio and offer a wider genre of entertainment to our customers. With this partnership with Zee, we aim to offer a wider reach for the rich culture of Indian theatre.
Shailja Kejriwal, Chief Creative Officer, Special Projects, Zee Entertainment Enterprises
Theatre is our national heritage that is cherished across the country; however, some of our finest and most pertinent plays seldom reach beyond a few cities. At Zee Theatre we aim to bring the most revered and relevant plays to every Indian household.