Vodafone Idea, one of the leading telecom service provider in India, announced a partnership with SonyLIV, a premium video on demand service by Sony Pictures Networks India, providing multi-screen engagement to users.
This partnership will offer access to SonyLIV exclusive digital content in Hindi and English. Vodafone Idea customers will be able to enjoy the content on Vodafone Play or Idea Movies & TV app and watch their favorite shows, movies and web series for no extra cost.
Vodafone Idea’s partnership with SonyLIV is a step towards bolstering the growth of the digital ecosystem in India. Affordable data prices and increasing user accessibility have resulted in significant growth in the online video viewing audience. Tying up with SonyLIV will capitalize on this huge potential by offering viewers with an array of premium content across genres.
