Arqiva has launched a new hybrid TV service on its digital terrestrial television (DTT) platform for Immediate Media, the special interest and platform company.
Arqiva has extended the delivery of Immediate’s craft shopping channels Sewing Quarter and Jewellery Maker to its DTT audience via two new IP portals, giving viewers 24-hour access to its content and allowing them to switch seamlessly between the channels through the internet or DTT platform. Both channels were previously broadcast on a part-time only basis.
In order to meet the requirements of 24-hour broadcasting, Arqiva moved the Jewellery Maker channel to its COM7 multiplex. Viewers with connected devices will be able to view Jewellery Maker 24 hours a day via the red button. Meanwhile, Sewing Quarter will continue to be broadcast five hours a day on the COM6 multiplex, but will also be available 24 hours for viewers with internet connected DTT devices via the red button.