Turkcell Taps Metrological’s Application Platform to Enable TV App Store for OTT TV Service

Turkcell Taps Metrological’s Application Platform to Enable TV App Store for OTT TV Service Image Credit: Turkcell

Turkcell has chosen Metrological to deliver the integrated TV App Store, available to all Turkcell TV+ subscribers.

Turkcell will have a unique TV App Store personalized for their TV+ subscribers across Turkey. Leveraging Metrological’s Application Platform, Turkcell is able to source localized and international content from Metrological’s App library of more than 300 TV apps. Turkcell will have the ability to anticipate on rapidly changing content needs from its subscribers using Metrological’s back-office for real time onboarding, monetizing and optimizing the app lifecycle.

The Metrological product suite consists of an Application Platform that provides the content for operators to build their own localized TV App Store. It also includes a back-office product suite for onboarding,monetizing and optimizing the life cycle of web and native apps across set-top boxes. The Metrological Application Platform provides APIs to support features such as unified search, contextuality, second screen and voice control. The open SDK enables quick app development for content service providers,app developers and operators.

Baris Zavaroglu, Director of Digital Media Services, Turkcell
Our personalized TV App Store will bring together the best in regionalized and niche content. Besides that, it’s crucial for Turkcell to have the tools to customize the app offering in real-time torespond to our TV+ customers’ evolving content needs.

Thijs Bijleveld, SVP of Sales and Marketing, Metrological
We are proud to team with Turkcell to give its TV+ subscribers a robust and fully Turkcell-branded TV App Store made up of all the latest OTT content. 

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma


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