For Deutsche Telekom’s debut in virtual reality (VR), the telecommunications giant partnered up with Digital Domain to launch a new VR platform and app, called Magenta VR.
Digital Domain is one of the largest provider of content, solutions and technology in VR for the telecommunication and broadcasting industry. It offers an industry-leading content management system and toolset, allowing for effective ideation, creation, production, management and distribution of interactive VR content.
Magenta VR bundles the best VR content from the fields of sports, music and entertainment. For launch, Digital Domain created four original pieces of content in 360°, allowing consumers to experience first-hand the thrill of canyoning, foiling and base jumping, and bringing the Telekom Cup to soccer fans worldwide. Digital Domain’s further content collaboration will join others from partners including Red Bull, National Geographic and Twentieth Century Fox.
Rather than the standard navigational menu system, Digital Domain elected to create custom immersive environments. A 360° directory encompasses themed locations, allowing the viewer to virtually step from the lobby and into designated areas for entertainment, sports and music content.
Recently, the Operator launched what it claims as the world’s first consumer focussed Virtual Reality (VR) game, where anyone can help scientists fight dementia.
Deutsche Telekom’s ‘Sea Hero Quest’ VR aims to harness the power of VR gameplay to advance dementia research, in partnership with University College London, the University of East Anglia and Alzheimer’s Research.
Michael Hagspihl, Head of Consumer, Teleko Deutschland
With Magenta Virtual Reality, we bundle exciting VR and 360° content in one App. With Digital Domain, we have found a partner with a high-level VR expertise. Together we have built in a very short time an outstanding VR App that will excite customers. We look forward to continuing our new partnership and further developing our Magenta VR journey.
