Du Launches Pay-Per-Minute 'Unlimited Data'

Fahad Al Hasawi, Chief Commercial Officer, du Image Credit: du

Du, the second largest telecoms operator in the United Arab Emirates (UAE), is launching its first pay-per-minute 'unlimited' mobile data service. Titled the 'Start Stop Data Service', the new data plan allows customers to enjoy unimited data for 2fils/minute flat for a maximum speed of 1Mbps.

The pay-per-minute feature allows users to better control their data usage and is ideal for browsing, using social and messaging apps, video streaming and more, said du.

To subscribe to the Start Stop service, customers need to have enough credit balance. Once the service is activated, there is a minimum charge of 30 fils for the first 15 minutes of usage. After that, it will be 2 fils per minute for a maximum duration of four hours in one session. Customers can start as many consecutive sessions with the same fees.

Du and Etisalat, another leading mobile service provider in the UAE, generally offer mobile data plans based on fixed data volume buckets for daily, weekly or monthly usage.

In November last year, du's rival and the largest mobile operator in the country, Etisalat launched a similar pay-per-minute data service for its prepaid customers.

Fahad Al Hasawi, Chief Commercial Officer, du
For the first time, du is offering customers in the UAE data bundling on an on-demand basis. We have recognised that our consumers want more convenience and control when it comes to managing their data. We wanted to offer more transparency to our customers and give them more control over their data usage. Introducing a pay per minute scheme for data usage enables us to further address our customers' wants and needs, and to deliver on our promise of always adding life to life.

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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