Russian mobile operator, MegaFon has signed a agreement of intent with Uber, the world’s largest ridesharing platform, to enable its subscribers to enjoy special terms for city rides from the popular service, and Uber drivers will benefit from more favorable mobile tariffs.
The planned partnership envisages that MegaFon clients will get beneficial terms for their first trip with Uber, while MegaFon cardholders who use Uber will be able to save on rides.
Meanwhile, MegaFon will offer Uber drivers a special cost-effective rate for data traffic when using the Uber app on a smartphone or tablet. The companies also intend to explore opportunities for partnership on joint developments based on big data analysis.
MegaFon, a leading mobile operator active in all segments of the telecommunications market in Russia, as well as in Abkhazia, South Ossetia and Tajikistan, is also working together with major Russian internet company Mail.ru Group, MegaFon is developing new digital solutions for individual and corporate clients.
Anna Serebryanikova, COO, MegaFon
As we promised in our new strategy, we are making steps towards creating an ecosystem of partnerships. Uber has changed our understanding of city transport, and today, the majority of people prefer to use apps to move around cities.
Fraser Robinson, Head of Business Development, Europe, Middle East and Africa, Uber
This partnership will reach millions of MegaFon’s customers and will enhance our ability to reach new Uber riders for the first time thanks to our joint efforts.
