Smartfren, the leading Indonesian Mobile Network Operator, has used the Bango Platform to launch one-click carrier billing payment for Google Play customers.
According to Bango, the launch is the fifteenth app store carrier billing activation through the Bango Platform in Indonesia. Bango has launched multiple Direct Carrier Billing (DCB) routes across each of the ‘top five’ operators in Indonesia, enabling hundreds of millions of users to fully engage with the leading app stores from Google, Microsoft, BlackBerry and Samsung.
With this, pre- and post-paid customers on the Smartfren network can use carrier billing to pay for the wide variety of Google Play content. Enjoying a frictionless one-click payment powered by Bango, subscribers can pay on their phone bill, without the need to register personal details.
After China and India, Indonesia is the third largest smartphone market in Asia with over 55 million users, according to eMarketer, 2016. However, only 4 million people in the country have a credit card. Alternative payment methods, such as carrier billing are rapidly becoming the digital content payment method of choice, facilitating unprecedented growth in financial inclusion.
Ray Anderson, CEO, Bango
The relationships Bango has in Indonesia have created a country-wide standard for app store billing. Bango’s technical and operational experience in the market makes it easy for stores and merchants to launch mobile payments in this large and vibrant economy.
Revie Sylviana, SVP of Digital Services, Smartfren
Smartfren is pleased to launch carrier billing in Google Play, allowing our customers to purchase content by placing the charge on their mobile phone bill. We chose to activate another app store through the Bango Platform as it enabled us to launch Google Play fast and risk free.
