Twitter Lite Makes its Debut with Partnership with Vodafone for Promotion in India
Twitter has introduced a new, speedier version of its site, dubbed as Twitter Lite to attract more people in emerging markets across Asia Pacific, Latin America and Africa to experience Twitter.
Twitter Lite features data saver mode that promises to reduce data usage by up to 70%, making it more affordable for you to use Twitter in areas where mobile data is expensive. Developed in partnership with Google, it is a Progressive Web App (PWA), said the company.
Patrick Traughber, Product Manager of Twitter wrote in a blog, "Today, we are rolling out Twitter Lite, a new mobile web experience which minimizes data usage, loads quickly on slower connections, is resilient on unreliable mobile networks, and takes up less than 1MB on your device. We also optimized it for speed, with up to 30% faster launch times as well as quicker navigation throughout Twitter".
Twitter Lite has additional features in Google Chrome and other modern browsers on Android devices. Users can now receive a wide range of push notifications, so they will be alerted to what’s happening on Twitter throughout the day. Twitter Lite also offers offline support, so users will not be interrupted while using Twitter if they temporarily lose your connection.
Twitter has also partnered with Vodafone India, one of the country’s largest telecom operators with over 200 million subscribers, to promote Twitter Lite to their customers as a way to get live sports updates on Indian Premier League matches, teams, and players as the cricket season kicks off.
