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(Press Release) Ploughing the Digital Fields: Mobile Operators’ Strategies for Digital Services

PCC Mobile Broadband PCC Mobile Broadband

product lifecycle management

 

Digital services are clearly the next big wave for mobile operators with the escalation in the number of mobile transactions, the amount of content consumed on mobile and the amount of spending that takes place on these devices

 

KUALA LUMPUR, Malaysia November 28, 2013 – PCC Mobile Broadband (PCCMB) a digital publications, analytics and consulting company in the mobile broadband segment, with particular emphasis in the OSS/BSS domain and the policy and charging control vertical, has released the Strategy Paper entitled ‘Ploughing the Digital Fields: Mobile Operators’ Strategies for Digital Services’ discussing the broad strategy for Mobile Network Operators (MNOs) looking into making bigger inroads into the digital services segment. The strategy paper discusses the three major categories within the digital services, namely the Content, Communications and Commerce, highlighting the suite of services that fall under each category, the competitive landscape, the opportunities, the challenges and other factors that determine the MNOs’ game plan for digital services.

Digital Services for Mobile Operators

 

Mobile Advertising for Telecom Operators

 

According to Prushothma Rao, the author and Head of Consulting, PCC Mobile Broadband, ‘’It is imperative that MNOs carve out clear strategies for their digital service businesses, outlining the core services that they should target in the near term, upon which complementary services can be built on in the longer term, creating the MNO’s own unique digital services ecosystem. Both demand and technological factors will continue to influence these decisions. The endless flow of new content and applications in the market are creating huge shifts in the subscribers’ appetite for digital services while on the technology front, intensified research and developmental initiatives are creating more scalable and flexible solutions that can now cater for a wider range of service roll-outs. These and a host of other influencing factors will determine not only MNO’s choice of digital services, but also the operational and partnership models, bundling and pricing strategies, choice of back-end solutions and more interestingly tie-ups with other MNOs on certain services such as the mobile payments and content libraries."

The Strategy Paper is available at policychargingcontrol.com's e-Library

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Author

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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