Zain Group, a leading telecom innovator in eight markets across the Middle East and Africa, recently announced a strategic investment in FOO, a Lebanon-based entity offering a full spectrum of innovative end-to-end mobililty related services including digital strategic consultancy, user interface and experience (UI- UX) design, app and web development solutions, digital marketing and incubation of startups.
Zain’s partnership with FOO builds on the establishment of the Zain Digital Frontier and Innovation (ZDFI) business unit, which is charged with launching Zain into the digital space with the view to growing the company through innovative business streams that add to Zain’s customer service offerings. ZDFI focuses on the areas of innovation; digital services; corporate venturing; and smart cities.
The operator recently also announced a strategic investment in neXgen Group, a leading smart city advisory and consulting services provider based in the UAE.
Zain Group CEO, Scott Gegenheimer
FOO is one of Lebanon’s technology success stories and this strategic investment will fast-track and enhance Zain’s delivery of innovative digital services to customers and enterprises. We believe in technology unlocking the potential of and transforming the way people live their lives and conduct their business.
Elie Nasr, Managing Partner of FOO
We believe the partnership with Zain will help us reach this goal. As a renowned mobile operator, Zain has proven itself to be a leading innovator in its own right, and we are sure there will be plenty of opportunities for us to leverage each other’s experience in the future.
