Telenor Group has entered into an agreement to acquire approximately 95% of Tapad, a New York-based startup for USD360 million. The acquisition enables Telenor to take a position within the rapidly growing market for advertising technology, and secure important competence within digital marketing and analytics.
Tapad which has approximately 160 employees, with offices in 13 key cities in the U.S. and Europe will be operated as a stand-alone company. Traasdahl, the current CEO of Tapad, and Dag Liodden, co-founder and CTO, will maintain their positions.
Tapad delivers unified cross-device marketing technology solutions that give publishers, marketers and technology providers a holistic view of consumers across devices and screens, including smartphones, tablets, home computers and smart TVs.
Sigve Brekke, Chief Executive Officer of Telenor Group
With the acquisition of Tapad, Telenor Group is taking a position within the rapidly growing market for advertising technology, and securing important competence within digital marketing and analytics.
Are Traasdahl, CEO and Founder of Tapad
I am excited by what this acquisition means for our employees, our partners and our continued growth. This will accelerate our vision to become the worlds’ leading provider of unified digital marketing solutions.
