DISH Network's Boost Mobile this week announced its plan to acquire Los Angeles-based Gen Mobile, a prepaid mobile service that specializes in serving cost-conscious consumers.
The acquisition enables Boost Mobile to distribute to a larger segment of the low-income population while continuing its mass market expansion. Boost will procure the Gen Mobile brand, customer base, existing distribution network, technology and its seasoned wireless team.
Earlier this year, Boost Mobile announced its participation in the Emergency Broadband Benefit (EBB) program which helps make broadband access more affordable for Americans. Through increased distribution in underrepresented communities, Gen Mobile will be integral in Boost's efforts to close the digital divide. Gen Mobile will continue to sell its low-cost wireless plans starting at just $10—with other cost-efficient plans to come—and will also accelerate its EBB and Lifeline growth.
After the acquisition closes, Robert Yap will continue to lead the Gen Mobile business reporting to Stephen Stokols, Executive Vice President of Boost Mobile. Gen Mobile will remain headquartered in Los Angeles.
Stephen Stokols, who heads Boost and will oversee the Gen Mobile brand
Gen Mobile has an established brand, a proven team and an unwavering commitment to connect the underserved. The brand is a natural addition as we look to reach all segments of the mobile market.
Robert Yap, CEO and Co-Founder of Gen Mobile
We founded Gen Mobile to help bridge the digital divide and ensure all Americans have basic affordable wireless access. Joining forces with Boost allows us to broaden our customer reach, magnify our impact and ultimately connect more Americans.
