Telstra Broadcast Services (TBS) will broadcast some of the world’s biggest events to more parts of the globe and play a key role in delivering 24/7 programming to millions of people with the acquisition of the business and assets of MediaCloud, announced Telstra this week.
The acquisition of MediaCloud will provide TBS with a suite of significant software-defined and cloud-based capabilities, media cloud delivery experts and a London Master Control Room, that is equipped with the capability to support major global companies and events.
As part of the acquisition, Australian free-to-air TV channel SBS has renewed its playout contract for MediaCloud services for seven years. This means everything from SBS News to the latest primetime show will be assembled and played out via TBS.
Head of Telstra Broadcast Services Andreas Eriksson said that the addition of the MediaCloud platform will provide broadcasters with incredible flexibility to manage their content offerings through virtual environments.
The MediaCloud acquisition is the latest offering from TBS, following recent expansion into new regions, as well as new advancements and partnerships to its Telstra Global Media Network.
