'Big Data Platform' and MediaSniper, one of the leaders of the Russian advertising market, have signed an agreement on the preliminary terms of a share purchase deal.
'Big Data Platform' is a joint venture between Russia's second largest bank VTB and Rostelecom. 'Big Data Platform' and MediaSniper will jointly develop products and services in the advertising market that allow customers to show end users offers that best meet their interests and desires. The clients of 'Big Data Platform' and MediaSniper will be both advertisers from across various industries and advertising agencies.
After purchasing a stake in MediaSniper, 'Big Data Platform' expects to quickly gain a significant share in the highly competitive online advertising market, using MediaSniper's proven technological solutions and proprietary Big Data processing algorithms.
'Big Data Platform' and MediaSniper plan to create joint products and services in the online advertising market through unique Big Data arrays and 'Big Data Platform' technology solutions based on artificial intelligence and machine learning. The parties expect that the synergy will speed up the launch of products to the market.
Vadim Kulik, Head of the 'Big Data Platform' Board of Directors, Deputy President and Chairman of the Management Board of VTB Bank
This is a promising area for the application of artificial intelligence and machine learning algorithms in terms of monetization of Big Data. When forming the 'Big Data Platform' strategy, we carefully studied the needs of our clients - advertising agencies, advertisers, and also the end user, at whom the advertising is aimed.
Alexander Aivazov, Member of the 'Big Data Platform'Board of Directors and VP of Rostelecom
When developing the 'Big Data Platform' strategy, we focused both on the already established high-margin segments in the field of big data application, and on new, maybe even experimental areas.
