The Indian Smartphones shipment which makes up 37% (19.5 mn) of the total 53 million mobile handsets, fell 7% in the first quarter compared to the the last quarter of 2014, according to Cyber Media Research (CMR). The Indian mobile market which also registered a 18% decline in feature phone shipment, saw Samsung retaining its leadership in the overall market with a further increase in its market share, while Micromax saw a decline on its share and Microsoft remained unchanged.
CMR report states that Micromax, at second spot, registered a decline to 12.1% from 14% in the 4Q of 2014 in terms of overall mobile handset shipment, while in the smartphones segment, its market share slid to 16.2% as compared to 17.8%, respectively.
The third player in the market, Microsoft, on the other hand has been able to consolidate its position with 9.6% share in the first quarter of this year, compared to 10.8% in the previous quarter for the overall mobile handsets market.
Within the smartphones segment, Intex that emerged in the third spot during the last quarter of last year continued to strengthen its ranking with a 9.2% market share in the first quarter of this year, an increase of 1.3%, added CMR. 
Faisal Kawoosa, Lead Analyst, Telecoms Research at CMR
From the perspective of handset brands, the interesting point to note is that Samsung has been able to garner a higher market share in featurephones during 1Q CY 2015 as compared to the previous quarter. The company’s share also increased in the Smartphones segment at 27.9%, up from 23.7% in 4Q CY 2014. Samsung’s ability to add to its portfolio in all the major price segments within Smartphones, by launching new models in each of the entry-level, mid-range and high end segments of the market contributed to this increase.
